Why Shorewest?

John A. Horning's mission to establish Wisconsin's premier real estate company began in 1946 under the name Wauwatosa Realty. Conducting business within his home office, Horning sought to provide his clients with exemplary customer service that extended beyond a transaction. He looked to instill a familial relationship with each customer, imparting Midwestern values of hard-work and dedication.

With 70+ years of continuous growth and a steadfast commitment to helping Wisconsin families, the company currently comprises of over 20 sales offices and nearly 1,000 sales associates. The Shorewest family of companies includes: Wisconsin Mortgage Corporation, Heritage Title Services, Shorewest Real Estate Institute, Shorewest Insurance Associates and My-Dwelling. We are Wisconsin's Largest Home Seller.

Despite exponential growth, the fact remains: we're a family-owned business, and we act as such. Joe and John P. Horning, the President and Executive Vice President respectively, uphold the same values their grandfather championed from the outset. Our mission statement reflects this sentiment and is what drives our associates and team every day.

We are a team...

  • Proudly independent;

  • Dedicated to serving the housing needs of Wisconsin;

  • Committed to unsurpassed customer service;

  • Pledged to share our talents for mutual growth and prosperity.

Steady leadership for the road ahead.

Joe and John P. Horning represent the third generation of leadership at Shorewest, having taken the reins in 2002. Joe (President) and John P. (Executive Vice President) joined Shorewest after college and have since proven themselves as accomplished business leaders.

The people who make it all happen.

You don’t become Wisconsin’s Largest Home Seller™ without an exceptional sales staff. At Shorewest, our 1,000-plus associates know the market and are driven to put your needs first. With 23 offices located throughout Wisconsin—each with a full-time manager for support—you’ll get the responsiveness you need whether you’re buying or selling a home. We train our people to be the best, so the service you receive is nothing short of just that.

Awards & Affiliations

Shorewest is dedicated to a long-standing tradition of excellence, professionalism and integrity. Our commitment to unsurpassed customer service results in loyalty in our clients who come back to us time and time again. It is this service and integrity that has resulted in numerous awards throughout the years.

  • WISCONSIN FAMILY BUSINESS OF THE YEAR Smith & Gesteland, Associated Bank, Dewitt Ross & Stevens

  • TOP WORKPLACE 5 years in a row, Milwaukee Journal Sentinel



  • BEST RESIDENTIAL REAL ESTATE FIRM, Corporate Report Wisconsin

  • BEST COMMERCIAL REAL ESTATE FIRM Corporate Report Wisconsin

  • CORPORATE CITIZENSHIP AWARD Corporate Report Wisconsin


  • GREAT PLACE TO WORK The Business Journal


  • FORTY UNDER 40 Joseph A. & John P. Horning The Business Journal

  • BUSINESS PARTNER OF THE YEAR Volunteer Center and the United Way

  • THE BEST REAL ESTATE COMPANY The Racine Journal Times

  • RELO® QUALITY CERTIFICATION (RQC) Leading Real Estate Companies of the World™

  • WEBSITE QUALITY CERTIFICATION (WQC) Leading Real Estate Companies of the World,™


Our ability to service housing markets across the globe stems from a few key partnerships with notable realty networks. By connecting with Leading Real Estate Companies of the World, The Realty Alliance, and Luxury Portfolio International, Shorewest's reach extends across North America and into continents around the globe.


Luxury Portfolio International

Leading Real Estate Companies of the World's luxury home branch, Luxury Portfolio is one of the premier agencies specializing in homes valued at $1 million-plus. Its housing network spans more than 55 countries, with its average sale totaling $2.4 million. Its extensive portfolio features thousands of the world's most extravagant properties, all of which become available with Shorewest.


Leading Real Estate Companies of the World

Partnering with 650 different independent home brokerage companies on all continents and over 50 countries, the Leading Real Estate Companies of the World is the definitive resource for your home search. It brings together the top real estate agencies from each country. Shorewest's partnership with LeadingRE is your opportunity to connect with those companies to find your next property or sell your home.


The Realty Alliance

The Realty Alliance is a network of North America's largest elite real estate firms. All major markets are represented, providing Shorewest the unique ability to service clients across the country. Should your home search take you away from Wisconsin, we can still represent you along the way.

© 2020 by Mark Dallmann REALTOR. All rights reserved